SUPER LIGHT… ULTRA QUIET… HIGH SPEED Introducing the new professional dryer powered by breathtakingly innovative brushless motor technology, guaranteed to last 5x longer than your regular dryer. The advanced engineering combined with revolutionary brushless motor significantly reduces the dryer weight, guaranteeing exceptional blow-drying results and complete user comfort. SUPER LIGHT 29% lighter than a traditional AC dryer* ensuring ultimate comfort during prolonged use. Only 400g, our lightest professional dryer. ULTRA QUIET Drushless motor technology gives a reduced friction and vibration for smooth, quiet operation. HIGH SPEED 2100-2400W of power gives strong, precise air pressure for fast smooth drying. SMOOTH & SHINE Active ionic conditioners for ultimate smoothness and shine. LONGER LIFE Up to 5,000 hours of use for over 5x longer life than your regular dryer